11: Marketing

In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last. John Romero

Malcolm Gladwell's Tipping Point

Discussion: Niche Marketing and Viral Marketing

In order to generate excitement about a product, is it a better marketing strategy to go after players that frequently play the genre, or to focus marketing efforts outside the typical playerbase? Do viral campaigns work in the long run, or do they have too much of a risk for failure?

Decision: Marketing Materials

In your groups, decide how you will market your game. What type of tactics will you use? Will XYZ agree with the tactics you are using? After a direction has been selected, pick one member of your group to be responsible for marketing materials for the final reveal of your game.

Further Reading

Assignments

Resources

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