09: Demographics

"Our industry has a remarkable upward trajectory. Computer and video games are a form of entertainment enjoyed by a diverse, worldwide consumer base that demonstrates immense energy and enthusiasm for games. With an exciting new generation of hardware, outstanding software, and unmatched creativity, technology, and content, our industry will continue to thrive in the years ahead." Michael D. Gallagher of the ESA

Not Just for the Basement Anymore

Discussion: Demographics. Are they reliable?

Looking at ESA's data from 2014, what can be extracted as important lessons from the findings? Can demographic information be used to make decisions on design features and marketing?

Decision: XYZ Requirements

In your groups, discuss which demographic your alpha product currently appeals to. What features has the group incorporated to achieve its appeal to this demographic? Prove it.

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